Introducing Instant CPI Quotes for B2B Audiences

We are excited to unveil the latest addition to Emporia’s mrxCore platform: Instant CPI Quotes. This new functionality is designed to streamline the project creation process, making it faster and more efficient for users to kick off their market research initiatives.

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How It Works

Once you've entered your project details—such as the target audience, survey length, and incidence rate—you can navigate to the request feasibility section. Here, you have two options: an instant quote or a manual review. Selecting the instant quote option prompts the system to automatically calculate and provide an immediate CPI based on your project’s specifications. Alternatively, opting for a manual review means an Emporia account executive will manually review the details and provide a quote, which may take up to two hours during normal business hours.

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Flexibility and Quick Adjustments

One of the standout features of Instant CPI is its flexibility, particularly when handling project adjustments. Market research projects often undergo modifications before going live, and previously, any adjustments could delay the project while you waited for a revised quote. With Instant CPI, the system recalculates and provides an updated CPI based on these changes, helping you stay on schedule.

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Final Thoughts

The Instant CPI feature is a significant enhancement to the mrxCore platform, offering users greater efficiency and flexibility in managing their market research projects. We believe this tool will not only save you time but also provide a smoother, more responsive project setup experience.

We’re eager and excited for you to try out this new feature and see firsthand how it can benefit your workflow. Thank you for being part of the Emporia community, and we look forward to supporting your market research needs with continued innovation and improvements.

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