Product Updates

Supporting B2B Qualitative Research at Scale

December 8, 2024
5 minute read

Emporia is revolutionizing how qualitative research is conducted by introducing powerful updates to our platform, making it easier than ever to engage and manage respondents at scale. With these new features, researchers can now streamline their workflow and enhance participant communication to drive meaningful insights more efficiently.

Our latest updates focus on supporting Qual at Scale projects, ensuring researchers have the tools they need to succeed in today’s dynamic environment.

What’s New in the Platform?

  1. Bulk Engagement Made Easy:
    The ability to bulk engage respondents is a game-changer. Researchers can now select multiple rows and initiate communication with several participants simultaneously. This streamlined process saves time while ensuring that all qualified respondents are engaged promptly.
  2. Dynamic Messaging Templates:
    The new custom messaging feature allows researchers to use dynamic templates with variables such as first name and response status. This personalization ensures every respondent interaction feels tailored and professional, boosting response rates and improving participant experience.
  3. Request Booking Modal:
    We've added a flexible booking system that simplifies scheduling with respondents. Researchers can create and send personalized booking requests in seconds, ensuring a seamless coordination process for interviews and sessions.

Why It Matters:
Scaling qualitative research has traditionally been a challenge due to the manual effort required for participant management. With these enhancements, Emporia empowers researchers to handle larger projects without compromising on quality or efficiency. Whether you’re managing a few respondents or hundreds, these tools adapt to your needs, ensuring research projects are delivered on time and within scope.

The Emporia Difference:
Our platform updates are designed with researchers in mind, combining advanced technology with user-friendly features. These enhancements reflect our commitment to innovation and our mission to make qualitative research accessible, scalable, and impactful.

Conclusion:
With these platform enhancements, Emporia is setting a new standard for qualitative research at scale. By streamlining respondent management and enabling bulk communication with dynamic messaging, we’re making it easier than ever to gather high-quality insights efficiently.

Explore these new features and see how they can elevate your next research project. Contact us today to learn more!

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