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Resources for Researchers

    • Product Updates

    Supporting B2B Qualitative Research at Scale

    Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

    February 21, 2025

    Product Updates

    Introducing Activities: New Opportunities for Emporia Participants

    Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

    February 21, 2025

    Trends

    This Week in Research {twir}

    Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

    February 28, 2025

    Explore our back catalog...

    Trends

    This Week in Research {twir}

    Discover the latest AI advancements, key mergers and acquisitions, and leadership moves reshaping market research. This week's TWIR highlights Pulsar's Narratives AI, Carbon Arc's $56M funding, and strategic industry expansions.

    March 28, 2025

    Trends

    This Week in Research {twir}

    Discover the latest in market research innovation! This week, AI-driven insights take center stage with Protobrand’s voice-powered interview tool, Ipsos’ global expansion of AI ad testing, and the launch of Gydence Group. Kantar explores strategic moves, while partnerships like QuestionPro x MarketCulture and Cinelytic’s acquisition of Jumpcut reshape the industry. Plus, expert insights from GreenBook, Quirk’s, and top podcasts. Stay ahead with cutting-edge research trends.

    March 28, 2025

    Trends

    This Week in Research {twir}

    This week's roundup (March 14–20, 2025) highlights major AI innovations, B2B research developments, industry funding news, Peekator's sleek new survey dashboard, and key insights from market research leaders. Stay updated with the latest trends shaping the future of insights and analytics.

    March 21, 2025

    Trends

    This Week in Research {twir}

    Stay updated on the latest in B2B market research from Feb 21-27, 2025—covering product launches, mergers, leadership changes, and key AI developments like GPT-4.5’s release and Nvidia’s latest acquisition.

    March 7, 2025

    Trends

    This Week in Research {twir}

    Stay ahead in market research with this week's top updates! 🚀 AI-driven insights, synthetic data breakthroughs, B2B research innovation, major acquisitions, and leadership shifts are shaping the industry. Highlights include Accenture investing in AI-powered consumer behavior simulation, Conveo securing $5.3M for automated video research, and Kantar enhancing AI ad testing tools. In B2B, Klick Health debuts AI FocusGroups, The Data City expands real-time economic tracking, and Savanta launches Clariti for precision audience targeting. Big M&A moves include Publicis acquiring Lotame, T-Mobile expanding AdTech with Blis & Vistar Media, and J.D. Power entering the auto auction space. Meanwhile, Semrush appoints a new CEO to drive AI expansion, Disney shutters FiveThirtyEight, and thought leaders explore AI ethics and the rise of synthetic respondents.

    March 7, 2025

    Trends

    This Week in Research {twir}

    Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

    February 28, 2025

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