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Trends

This Week in Research {twir}

Discover the latest AI advancements, key mergers and acquisitions, and leadership moves reshaping market research. This week's TWIR highlights Pulsar's Narratives AI, Carbon Arc's $56M funding, and strategic industry expansions.

March 28, 2025

Trends

This Week in Research {twir}

This week's roundup (March 14–20, 2025) highlights major AI innovations, B2B research developments, industry funding news, Peekator's sleek new survey dashboard, and key insights from market research leaders. Stay updated with the latest trends shaping the future of insights and analytics.

March 21, 2025

Trends

This Week in Research {twir}

Discover the latest in market research innovation! This week, AI-driven insights take center stage with Protobrand’s voice-powered interview tool, Ipsos’ global expansion of AI ad testing, and the launch of Gydence Group. Kantar explores strategic moves, while partnerships like QuestionPro x MarketCulture and Cinelytic’s acquisition of Jumpcut reshape the industry. Plus, expert insights from GreenBook, Quirk’s, and top podcasts. Stay ahead with cutting-edge research trends.

March 28, 2025

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

February 21, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

February 21, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 28, 2025

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Trends

This Week in Research {twir}

twir is your weekly AI-powered recap of market research news and trends. We distill top insights from blogs, podcasts, and reports, highlighting industry shifts, AI innovations, and key challenges. Each episode builds smarter summaries over time, keeping you informed and ready to navigate the future of market research.

November 23, 2024

Trends

Embracing Smart Products, Services and Systems

Embrace the AI revolution in business with this comprehensive guide.

November 3, 2024

Trends

Understanding the Importance of Verification in B2B Market Research

Explore the critical role of verification in B2B market research with Emporia.

November 3, 2024

Trends

Focused Futures: Exploring the Future of Mental Health from AI to Psychedelics

Explore the future of mental health in America with Dr. Christopher Vaughan, a psychotherapist with over 30 years of experience. In this episode of Focused Futures, Dr. Vaughan dives deep into the challenges and breakthroughs transforming the mental health landscape—from the rise of AI and virtual therapy to the promising, yet controversial, potential of psychedelics. Discover insights on how technology is reshaping therapy, the impact of societal issues on mental well-being, and what lies ahead for accessibility, generational perspectives, and the role of social media in mental health.

November 3, 2024

Trends

Focused Futures: How AI is truly influencing the Creative Agency World

In this episode of Focused Futures, we explore how AI is transforming the agency world with insights from Patrick ‘Sully’ Sullivan, a creative leader with over 20 years of experience. Sully discusses the sweeping changes AI is bringing to the traditional creative process, how brand marketers can leverage generative AI, and the key challenges agencies face in adapting to these new tools. Tune in for a deep dive into how AI is reshaping creativity, innovation, and the future of the agency model, with strategies to stay ahead in a rapidly evolving landscape.

November 3, 2024

Basics

A Practical Guide for B2B Startup Founders: How to Effectively Test Your Sales and Marketing Materials

Unlock the secrets to optimizing your B2B startup's sales and marketing materials with our practical guide. Learn how to effectively use qualitative interviews to gather actionable customer feedback, refine your messaging, and boost conversion rates. This step-by-step approach helps founders conduct insightful interviews, analyze feedback, and iterate on materials to deeply resonate with your target audience. Stay competitive and enhance your marketing strategies by engaging directly with potential customers.

November 1, 2024

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