Resources for Researchers

The Week in Research {twir}

Explore the latest in market research from April 11–17, 2025 — including AI-powered tools from NIQ and Phebi, Cint’s $60M funding round, B2B data platform launches, key M&A moves, and an unfolding fraud scandal at Op4G.

April 18, 2025

Trends

This Week in Research {twir}

AI breakthroughs, B2B research fraud, and major M&A moves define this week in market research. TWIR covers new launches from Qualtrics, Rival, and Audion, warnings about synthetic B2B data, and acquisitions by WPP, NIQ, and Humach — plus leadership changes at Burke, Hearts & Science, and more.

April 11, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with This Week in Research (TWIR) — your weekly roundup of the latest insights, innovations, AI tools, B2B research trends, M&A moves, and expert takes shaping the future of research.

April 10, 2025

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

February 21, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

February 21, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

April 10, 2025