This Week in Research {twir}
Stay ahead in market research with this week's top updates! 🚀 AI-driven insights, synthetic data breakthroughs, B2B research innovation, major acquisitions, and leadership shifts are shaping the industry. Highlights include Accenture investing in AI-powered consumer behavior simulation, Conveo securing $5.3M for automated video research, and Kantar enhancing AI ad testing tools. In B2B, Klick Health debuts AI FocusGroups, The Data City expands real-time economic tracking, and Savanta launches Clariti for precision audience targeting. Big M&A moves include Publicis acquiring Lotame, T-Mobile expanding AdTech with Blis & Vistar Media, and J.D. Power entering the auto auction space. Meanwhile, Semrush appoints a new CEO to drive AI expansion, Disney shutters FiveThirtyEight, and thought leaders explore AI ethics and the rise of synthetic respondents.
March 7, 2025