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Trends

This Week in Research {twir}

Stay ahead in the market research industry with This Week in Research (TWIR) — your weekly roundup of the latest insights, innovations, AI tools, B2B research trends, M&A moves, and expert takes shaping the future of research.

April 4, 2025

Trends

This Week in Research {twir}

Discover the latest AI advancements, key mergers and acquisitions, and leadership moves reshaping market research. This week's TWIR highlights Pulsar's Narratives AI, Carbon Arc's $56M funding, and strategic industry expansions.

March 28, 2025

Trends

This Week in Research {twir}

This week's roundup (March 14–20, 2025) highlights major AI innovations, B2B research developments, industry funding news, Peekator's sleek new survey dashboard, and key insights from market research leaders. Stay updated with the latest trends shaping the future of insights and analytics.

March 21, 2025

Product Updates

Supporting B2B Qualitative Research at Scale

Emporia’s new platform updates make managing qualitative research at scale easier than ever. Features like bulk respondent engagement, dynamic messaging templates, and a streamlined booking system allow researchers to save time and deliver impactful insights efficiently. Discover how these tools can transform your qualitative projects.

February 21, 2025

Product Updates

Introducing Activities: New Opportunities for Emporia Participants

Discover Emporia's new Activities: paid opportunities like app downloads and product sign-ups. Empower yourself by choosing tasks that align with your interests while earning rewards. Learn how Activities prioritize transparency, respect your data, and connect you with innovative brands.

February 21, 2025

Trends

This Week in Research {twir}

Stay ahead in the market research industry with our latest weekly update (Feb 14-20, 2025). This edition covers key M&A activity, funding rounds, AI-driven research tools, industry rebrands, and expert insights from top firms like Ipsos, Nielsen, Suzy, Emporia Research, and more. Plus, we highlight Insight Platforms’ first Demo Day of the year and discuss the latest advancements in data quality, behavioral science, and AI-powered insights. Get a concise breakdown of the most important trends shaping the future of market research.

February 28, 2025

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Product Updates

Announcing Polis: Emporia's New Participant Portal and Verification Mechanism

Discover Polis, Emporia's revolutionary new participant portal designed to transform B2B market research. Offering 100% LinkedIn-verified participants and in-depth profiling for hyper-niche targeting, Polis sets new standards in data quality and engagement. Participants benefit from an intuitive platform for easier project discovery, faster payouts, and unparalleled networking opportunities. Experience the future of B2B research with Polis—where quality meets convenience.

September 9, 2024

Basics

A Participant's Guide to Market Research

Are you new to the world of market research studies? It's natural to have questions about what to expect and how to prepare. That's why we've put together this comprehensive guide for first-time participants. We'll cover the basics of market research, how it's conducted, and the different types of qualitative research methods you may encounter. Plus, we'll provide you with some useful tips to set you up for success before your first interview, including scheduling reminders and creating a distraction-free environment. And after your interview, you can expect to be compensated for your involvement. With this guide, you'll be well-equipped to offer valuable insights and have your voice heard in the field of market research.

September 9, 2024

Trends

AI Chatbots and NLP Models in Market Research: Efficiencies and Opportunities

Discover how ChatGPT and other AI technologies are transforming the market research industry. With automation, increased data accuracy, cost-effectiveness, faster data collection and analysis, and improved customer engagement, businesses are now able to access reliable and relevant insights based on real-time data. Learn how ChatGPT is changing the way data is collected, processed, and analyzed, and the areas where AI is having the most influence, including data collection, natural language processing, predictive analytics, customer segmentation, and chatbots. Don't get left behind in the age of AI – read on to see how ChatGPT is revolutionizing market research.

September 9, 2024

Trends

The Benefits of Conducting Research with Prospective Buyers for B2B Product Managers in 2023

This article discusses the benefits of conducting user interviews with prospective customers for B2B product managers. By speaking with potential customers, product managers can get in front of objections, shape the decision-making process, gather feedback from a diverse group of businesses, and identify new growth opportunities. This proactive approach to product marketing is sure to impress management and set product managers apart as valuable assets to the team.

September 9, 2024

Trends

Conducting Agile Research for B2B Audiences

A technical approach for conducting agile B2B research.

September 9, 2024

Basics

Creating a Killer Market Research Survey

Living Spaces creates a unified customer experience across sales, support, and marketing.

September 9, 2024

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